SKLZ® LAUNCHES #SUCCESSPROJECT, ASKS THE QUESTION,
“WHAT DOES SUCCESS LOOK LIKE TO YOU?”

SKLZ asks athletes to share their sports moments in the largest social collection of athlete success stories on the web.

CARLSBAD, CA – April 4, 2013 – SKLZ, the industry leader in athletic performance and sports skill development products islaunching an inspirational social campaign asking athletes to share their stories, photos and videos of personal successes insports by answering the question, “What does success look like to you?”

The #SuccessProject website is an interactive social experience delivered online and via mobile, where users can watch,read, share, and interact with all the shared stories of athletic success submitted or captured by the SKLZ team. Theexperience will include videos, photos, social conversation, comments, sharing, prizes and more.

“#SuccessProject is a call to action to inspire and be inspired,” said SKLZ CEO, John Sarkisian. “We want to motivateathletes to share and encourage each other to be the best they can, both on and off the field.”

SKLZ is committed to giving back and has pledged $1 for each #SuccessProject submission to benefit the ChallengedAthletes Foundation® (CAF) in its mission to provide opportunities and support to people with physical disabilities so theycan pursue active lifestyles through fitness and competitive athletics.

“CAF has empowered more than 7,000 physically challenged athletes to build their own unique stories of success, andinspired thousands more” said Virginia Tinley, executive director of the Challenged Athletes Foundation. “The #SuccessProject will help us continue our mission and provide a powerful platform for people of all abilities to showcasewhat is possible through sports.”

SKLZ has enlisted the services of elite athletes—Anthony Bass of the San Diego Padres, Iron Man triathlete Charisa Wernick,track star Milena Glusaz, former soccer player and current triathlete Katie Morse, and professional cyclist Alison MarieTetrick—to post weekly blogs about success and how they strive to achieve their goals and elevate themselves as athleteson a daily basis, so that they may reach the elusive destination: Success.

Stories can be posted online or via feed to a mobile-friendly site at thesuccessproject.com. Every story submitted will beshared alongside posts and videos from world-class athletes such as Albert Pujols, LaMichael James, Kyle Harrison, MeganWillis, and