The Dangers of the Internet in College Recruiting

Kelly Kulina: Your Link to the Colleges

Familiarity breeds comfort. As humans, we’re more likely to prefer something that we’ve been exposed to the most. In the marketing world, we call this “brand power.” Brand power gives the prospective computer, car or cell phone buyer a short list of products to choose from. Regrettably, many prospective baseball players will treat the college search process in a similar fashion.

In their defense, however, recruits are overloaded with information. Don’t get me wrong, the Internet revolution has been a huge boon for college recruiting, but when players are receiving 50+ daily e-mails about baseball-related events, something has to give. When bombarded with information, we revert to our natural instincts, which is to choose the “State-U” school or camp that we’re most familiar with. If you’ve been following this blog, then you’ll understand that most players won’t be able to play at the bigger Division I state schools.

So, how do you avoid following this path of least resistance? You need to be the proactive one. Don’t wait for schools to come to you (another common theme in this blog); get online and start researching schools. What’s getting lost in the dust cloud of camp e-mails are websites like collegeboard.com, d3baseball.com and meritaid.com, which offer remarkable amounts of information on very obscure areas of the college search process. Fight the temptation to only look into schools you’ve heard of or have seen on TV (or even worse, have sent camp e-mails). These websites can give you access to schools you’ve never even heard of, so that’s the place you need to start!

More important than the research you’ll do in front of the computer, it is essential that you visit schools on your college list. In the Exclusive Program, we stress to our underclassmen the need to visit at least three schools prior to the summer before their senior year: a large state school (10,000 or more undergrads), a medium-size school (5,000 undergrads) and a small school (2,000 undergrads or fewer). Your gut reaction to stepping on campus may be worth more than your countless hours of Internet research!

As I’ve written in previous entries, there are several things you should try to cover when you visit a campus. In addition to going on the campus tour, meeting with coaches and even seeing a practice, here are a few more things to do while on campus:

• Talk to students on campus. Ask them for their impression of the school and the surrounding area. You’d be surprised how honest they’ll be.
• Look around during a class change. Are people running to class?
• Sit in on a class. Are you in a large lecture hall or smaller discussion? Are you comfortable with this setting?
• Eat the cafeteria food and visit the dorms. Be honest with yourself- this will be your home for the next four years!
  

To have the most success with this process, you will have to do things differently than 95% of people trying to find a place to play in college. The Internet is a fantastic tool for those taking part in the recruiting process, but it’s so easy to fall into those old habits. Do yourself a favor and break that habit.

Kelly Kulina is the Senior Vice President of College Recruiting at Baseball Factory. Kulina is a former Associate Head Coach and recruiting coordinator with the University of Maryland. As a former recruiting coordinator for ten years in the ACC, Kulina has vast contacts and is widely respected throughout the nation. From 1989 to 2000, Kulina coached 46 players who were selected in the MLB draft.

What is the Quiet Period?

Kelly Kulina: Your Link to the Colleges

During one of the busiest times of the year for most families, the Exclusive Program and Baseball Factory Staff regularly receive questions about why recruiting seems to hit a snag during this time span. For coaches, the holidays and semester break present a chance to catch their breath and spend time with families. In addition, having just completed the fall season and the early signing period, it’s time for coaches to re-group and size up their remaining needs. Since we’re about a month removed from the November signing period, I think now would be a great time to go over what the Dead and Quiet periods mean, and what you can do to help yourself in the recruiting process.

The Dead Period is when coaches are prohibited from making “face-to-face” contact with players or evaluate them on or off campus. It is commonly thought that the Dead Period was proposed out of respect for the players and parents. During the signing period, the dead period allows players and parents to sort through offers and opportunities without too much pressure. Besides falling on the two signing periods in November and April, you’ll notice that there are Dead Periods around different school openings in the fall and after winter break. After all, with school getting back in session, it is important to get re-focused on school without too many distractions. The remaining academic year will include two more Dead Periods, taking place January 2nd to January 6th and again April 6th through the 9th.

By definition, the Quiet Period is when a coach is prohibited from making contact in-person with players away from campus. So, a college coach cannot meet with you and your family at your home. In addition, he can’t visit you at school and watch you play or practice. However, coaches CAN work a college camp or showcase off-campus during the Quiet Period. They’re also allowed to call you or write you during this time. For in-person contacts, you and your parents can visit coaches on campus. This year, the Quiet Period runs from November 14th to February 28th

For most of my coaching career, there was no Quiet Period! Up until recently, there was very little downtime and college coaches, with the exception of the Dead Period, recruited off-campus year-round. So, as a coach, there was always significant pressure to be on the road recruiting! I believe this rule was put in place to get college coaches off the road for a little bit without completely shutting down the recruiting process.

So, what does this mean for the unsigned baseball player? If you haven’t read “Time to Re-Evaluate, Revise and Regroup!” yet, please take a few minutes to read this, print it out and stick it on your refrigerator. The Quiet Period underscores the fact that these winter months are your opportunity to make serious gains in the recruiting process! You can’t expect to succeed in this process without spending a significant amount of time on “behind-the-scenes” work. E-mailing college coaches with your Baseball Factory Player Page, following up on your letters to coaches and making unofficial visits to campus will provide you with serious momentum going into your spring season.

Not only are these methods proven to give you an edge, they very well could be considered the minimum. After all, most college coaches will not come to see you play during your junior or senior season without preexisting interest. The Quiet Period is a chance for you to make a good impression on a coach in person and over the phone, and to give him a preview of what to expect in the spring. Without taking these steps to recruit college coaches, you can’t expect to be recruited in return.

As always, our staff welcomes your questions and looks forward to assisting you in your endeavors!

Kelly Kulina is the Senior Vice President of College Recruiting at Baseball Factory. Kulina is a former Associate Head Coach and recruiting coordinator with the University of Maryland. As a former recruiting coordinator for ten years in the ACC, Kulina has vast contacts and is widely respected throughout the nation. From 1989 to 2000, Kulina coached 46 players who were selected in the MLB draft.

Time to Re-Evaluate, Revise and Regroup!

Kelly Kulina: Your Link to the Colleges

So, you’re not signing your National Letter of Intent this week. Sit down. Take a deep breath and relax. It’s ok; most players don’t make their decision in the early period. Now, making the most of the time you have is the KEY!

Players that sign early are the ones that have been proactive in the recruiting process and on the coaches’ radar for months (and years!). Yes, it’s a payoff for hard work, determination and baseball skill, but I think it’s a poor measure of “success” for most prospective student-athletes. The reality is that for someone to sign early, several things have to fall into place. Players that sign early have had many conversations with coaches, have been seen in person and have spent the night on several campuses. You can’t expect to sign early without having these things happen, and to try to rush through them would be a mistake!

The bottom line is that you can’t beat yourself up over not signing early, or even worse, shut down the process. Let’s look at the positives:

• You have more time to research and look at schools. Chances are you never had a chance to visit the campus of many of the schools on your list and meet with a coach while there. Now you’ve got time to do that!
• Additional time to get your grades and College Board scores up.
• You have more time to get bigger, stronger and faster. This is a great time to take your game to a higher level. If you take advantage of the off season, you will be prepared and ready to open some eyes this spring!
• You don’t have to rush applications, which will be non-binding. Signing or committing early could mean that you’d have to apply with a binding application.
• Schools may have new recruiting needs, and not all coaches make their decisions early!
• You’ll have a much better idea of what your financial aid package looks like before you make your decision. In addition, more time to research grants, scholarships and loans available.

So, where to go from here? After the dust settles, it will be time to evaluate where you’re at with schools on your list.

• What have you heard from coaches? Have you received personal phone calls, or just camp information? Check out my series of blog entries, “What’s in a Letter” for more information on interpreting what you’re hearing.
• Which schools have you visited? Campus tours and information sessions are great, but how many coaches have you met with on campus? This is a great chance to show your interest, but you have to make it happen! Be proactive with coaches over e-mail and phones, and usually they can accommodate you.
• Have a plan in place and execute it! You can’t rely on coaches coming out to come see you play- be active in the process! The winter is a great time to market yourself to coaches using your Personal Player Page to separate yourself from other players. Remember, with video, there is no dead period!

Now is not the time to panic or resort to knee-jerk reactions. You’re not going on vacation, college will be your home for the next four or five years! Take inventory of what you’ve done up until this point- what you’ve seen and heard and where you’re at with schools on your list. What do you need to do to put yourself in a better position? You have plenty of time to find a place to play baseball and study if you’re willing to take the appropriate steps NOW. Remember, more mistakes are made in Early Period by college coaches and players! Take advantage of the time you have today to reap the benefits of tomorrow!

The Power of Video

Kelly Kulina: Your Link to the Colleges

The video component of recruiting has come a long way in the last 20 years. Football coaches were way ahead their time with the use of film and video when it came to recruiting, scouting, and teaching of the game. Historically, college football coaches would request video of their prospective recruits from their high school coaches to assess the players overall athletic ability and skill. The player’s ability level and, subsequently, the coaches’ interest would determine the next steps in the process. Today, video footage is an absolute must for sports like baseball, and it has become a serious disadvantage to ignore this component!

Somewhere in the country on a daily basis, there is baseball being played. Even with the advancement of modern technology and communications today, players are still being overlooked because of coaching staff limitations, time and budgets. Smaller D-III schools notwithstanding, even the larger schools do not have the resources to attend every camp, showcase or tournament in the country. This is where video can start to fill the gap!

I can still remember getting several mail crates of VHS tapes daily at the University of Maryland and having stacks of VHS tapes all over the office. I would review what I could in the office, but found myself having to take them home and on the road trips just to keep up! Regrettably, because of volume and inconvenience, I’m sure there were a lot we never got to. Fortunately, today it is much easier now and a lot more convenient with online video available. There is nothing better for a coach than having the opportunity to recruit and evaluate players on the computer at his desk!

The purpose of having a video is not necessarily to get an offer from a college coach. However, using video to promote yourself to coaches can definitely make a difference and vault you onto his staff’s radar. Just as with football coaches, baseball coaches can use video to assess and determine the next steps to take with a prospect. “Does he have the ability to play at this level?” “Should we contact him, his coach and/or scouts in area? “Do we need to see him play in person, and if so, when?” Writing a letter or an e-mail to a coach is a step in the right direction, but without having the opportunity to evaluate your ability and skills on the field, there is not much else working in your favor. Providing video increases the chance that someone on the coaching staff will respond favorably.

So, what is the most effective way to deliver video footage? Personally, I’m a big fan of presenting footage prior to an unofficial visit, or as follow-up to that visit. Having an idea of what the coach thinks of you as a player prior to your visit can save you a trip or help you prioritize your visits to certain schools. I’ve even seen players bring up their video during the visit, so that they can get in-person feedback from the coach they are meeting with! Regardless of the situation, you should include a proper cover letter addressed to the coach. You need to introduce yourself, why you’re interested in the program and make reference to the video provided. Don’t expect a coach to watch your video without a proper introduction!

Please remember that this isn’t an audition tape- coaches need to use this for evaluation first and foremost. Anything above a display of your athleticism and baseball skills can lead to unwanted distraction of a coach’s attention and can be a turnoff. Leave the duty of first impressions to in-person visits to campus. The following should be avoided in athletic footage:
• Music
• Interviews
• Play-by-play from Mom and Dad!
• Any other unwanted noise(s).

It’s no longer considered far-sighted to have video available for review; rather, it’s now essential. Baseball plays more games than any other intercollegiate sport, players train every day while on campus, and the coaches are on the road recruiting when they’re not playing or training. Many times, you have to go above and beyond to reach these coaches throughout the year, whether they are on the field, in their office or on the road. However, more coaches are beginning to make full use of the technology today. Remember, there is no “dead period” in the recruiting process if you have a video, so take full advantage while you can!

Kelly Kulina is the Senior Vice President of College Recruiting at Baseball Factory. Kulina is a former Associate Head Coach and recruiting coordinator with the University of Maryland. As a former recruiting coordinator for ten years in the ACC, Kulina has vast contacts and is widely respected throughout the nation. From 1989 to 2000, Kulina coached 46 players who were selected in the MLB draft.

The Keys to an Effective Visit

Kelly Kulina: Your Link to the Colleges

Players in the Exclusive Program recently took part in our 2008 Junior Visit Days, held at various schools around the country. Just to highlight some of our visits:

• At the University of Virginia, our players had the opportunity to meet with Coach Eddie Smith and discuss the Cavalier’s program and recruiting in general as well as meet with an Admissions Officer.
  

• While our visit to Salisbury University was mostly rained out, including a chance to watch the postseason-bound Sea Gulls play an intersquad game, our players were still able to meet with ABCA South Region Coach of the Year Doug Fleetwood.
  

• At the University of Maryland – Baltimore County, our Exclusive Players had a chance to go on a campus tour as well as meet with Coach Bob Mumma before watching the Golden Retrievers take on the University at Albany.
  

• On the west coast, our players had a chance to meet with Coach Chad Addison and see the University of California – San Diego play CSU Monterey Bay.

These were great opportunities set up by Justin Roswell and Woody Wingfield, but players shouldn’t wait to be invited to campus! There are many ways to get on campus beyond attending a college camp, just as long as you are proactive and plan ahead. Therefore, I’d like to take this week’s entry to discuss several opportunities to learn more about schools you are interested in.

Just FYI, high school players are allowed to take as many unofficial visits as they want. An unofficial visit is any visit to a college campus during which time the college or coach pays for none of your expenses including hotel, transportation, food, or even a bag of sunflower seeds. If the coach or another member of the university pays for anything, the visit will be considered an official visit.

Unofficial visits should be treated as fact-finding missions. On this visit, you should tour the campus and facilities, meet with someone from the admissions office (if the institution conducts interviews) and meet with someone from the baseball program. Typically, schools will have set times for campus tours and information sessions and display them on the Admissions Office web page. The school may also include an Information Session along with the tour; depending on your schedule, this may suffice over an individual meeting with an Admissions officer.

When trying to visit with someone from the baseball staff, do not show up to the coach’s door and expect him to have 30 minutes, or even 10 minutes, to sit down with you. If you set up a meeting with the baseball staff ahead of time, they will usually set aside time to answer your questions and discuss their program. Please realize that you must set up this meeting, not the coach nor your parents. Generally, this can be accomplished via e-mail with one of the assistant coaches. However, sometimes the admissions office can assist you in scheduling a meeting if you mention that you are a prospective student-athlete.

Come prepared with questions. Use this visit to learn as much as you can about the school, program, and coaching staff. Dress appropriately to talk in-person with admissions officers and coaches. Make sure you have questions ready to help you fill in the blanks in regards to what you already know about the school and program. Be honest and up front with the coach as he is gauging your personality and interest throughout the interview. Be tactful and make sure that you – not your parents – are initiating the conversation and developing the relationship. It is your future at stake, so take an active role!

Here is a laundry list of what you should try to accomplish on a visit:

• Take a campus tour (You can usually arrange one with the admissions office. At some schools they run hourly, but try to call ahead to make sure).
  


• Meet with a member of the admissions office or take part in an Admissions Information Session.
  


• Meet with a member of the coaching staff.
  


• Tour the athletic facility, including the baseball field.
  


• Meet with a player from the team.
  


• Sit in on a class (only during the school year).
  


• Go see a baseball practice or game (during the fall/spring season).

It’s never too early to begin visiting colleges to get a feel for the different campuses and baseball programs that are out there. Just taking a drive through a campus in your travels will be time well-spent in the long run. In the perfect world, you should start early and see as many schools as you can. This will greatly assist you throughout the college search process. You need to know what you’re looking for in a school and baseball program before any decisions are made and unfortunately, you can’t do this from your home!


Kelly Kulina is the Senior Vice President of College Recruiting at Baseball Factory. Kulina is a former Associate Head Coach and recruiting coordinator with the University of Maryland. As a former recruiting coordinator for ten years in the ACC, Kulina has vast contacts and is widely respected throughout the nation. From 1989 to 2000, Kulina coached 46 players who were selected in the MLB draft.