Baseball Factory Four Point Checklist - Part 4

Steve Sclafani: All Access Pass

You gotta Market and Promote…

The last ingredient on the Baseball Factory Four Point Checklist is an action item that you don’t want to miss.

Okay, your grades are in good shape, you have improved your weaknesses on the field and you have tested yourself against top competition. Now what?

There are usually three types of approaches I have seen families take when it comes to marketing their respective sons to college baseball programs:

Approach 1
Coaches Will Come and Find Me – The type of player who sits back and thinks coaches and scouts are going to magically appear at their high school and summer league games.

Approach 2
Over Showcased – The player that attends as many showcases and college camps they can get to in the hopes of being recruited by whomever is in attendance.

Approach 3
Strategic Planner – The player that maps out a plan with targeted colleges that are a match academically and athletically and finds the best way to reach that particular coach.

How many of you are taking the third approach listed above? This approach will not only save you time and money, but also the headache of not getting the results you want.

Here is the bottom line, college coaches need to know about you as a player in order to recruit you. Furthermore, the best way to promote yourself to a college is to provide the college coach with a video of yourself performing and an evaluation from an unbiased source.

A college coach can then either take the next step and come watch you play, or eliminate you from his recruiting list. Either way, you then know where you stand with that particular school and what your next step should be.

Go out and get a video and a recommendation from a pro scout or baseball person that a college coach can trust. Get this recommendation and video e-mailed to colleges that match your athletic and academic ability.

Be aggressive and stay on track with your strategy!


Steve Sclafani is the CEO and Founder of Baseball Factory. Steve's ability to create new opportunities for baseball players nationwide and to develop exposure vehicles for players has revolutionized the player development and recruiting industry. His contacts and strategic partnerships have led the way to Baseball Factory being recognized as the top recruiting service by The National High School Baseball Coaches Association. Steve's scouting ability and penchant for matching players up to the right college baseball programs has lead to over 10,000 Baseball Factory and Team One players playing college baseball, $500 million in scholarships, and over 1,500 players selected in the MLB draft. Steve is a 1993 graduate of the University of Pennsylvania where he played second base.